Nevent vs Brevo: Which One for Your Events?
Quick Comparison
Why choose Nevent if you organize events?
Nevent is built from the ground up for the live events industry. While Brevo (formerly Sendinblue) is an excellent general email and SMS marketing platform, Nevent offers features and workflows designed specifically for promoters, venues, festivals, and event organizers who need specialized tools to maximize their ticket sales and audience engagement. When you organize events regularly, you don't just need to send emails and SMS: you need deep integrations with ticketing platforms, segmentation based on attendance history, specific automations for each event phase (early bird, reminders, post-event), and metrics that directly connect marketing to ticket sales. Brevo wasn't built for this specific ecosystem. Nevent centralizes your entire event marketing operation in one place. With native integrations with ticketing platforms (Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager, and more), you can automatically sync ticket buyers in real-time, create intelligent segments based on attendance behavior, and launch ultra-personalized campaigns that truly convert. Additionally, Nevent includes a multichannel AI Chatbot specifically trained for events, available on WhatsApp, Instagram, and web. This means you can automate responses about schedules, lineups, ticket policies, location, and more, freeing up valuable team time while offering 24/7 support. Brevo doesn't offer this event-specific technology. For promoters selling thousands of tickets monthly, the difference is massive. Nevent doesn't just help you communicate with your audience—it becomes the heart of your event operation, with specific tools that a general marketing platform simply cannot offer.
- Event-designed CRM: manage attendees, tickets, check-ins, and complete contact history
- Native integrations with ticketing platforms (Fever, XCEED, DICE, Onebox, etc.) for automatic real-time synchronization
- AI Chatbot trained for events available on WhatsApp, Instagram, and web to automate 24/7 customer support
- SMS marketing included with event-specific automations (reminders, VIP upselling, recovery)
- Advanced event-specific segmentation: by historical attendance, ticket type, spend, frequency, music genre
- Pre-built templates and automations for events: early bird, reminders, post-event, cart recovery
- Spanish-speaking support team with real experience in the events and festivals industry
- Analytics dashboard focused on event metrics: ticket conversion, lifetime value, ROI per event
When does it make sense to choose Brevo?
Brevo (formerly Sendinblue) is a solid email and SMS marketing platform with very competitive pricing. It may be the best option if your business is NOT focused on events or if you're looking for a very affordable general marketing solution. If your main business is NOT live events, but you only organize occasional events (1-2 times a year) as a complement to another main activity (ecommerce, services, SaaS), and you primarily need an email marketing tool for general communications, Brevo may be sufficient. Its plan from €9/month is ideal for very limited budgets. Brevo is also a good option if you're already using its ecosystem and seeking simplicity in a single tool, without needing deep integrations with ticketing or attendee management. For B2B businesses outside the events sector that occasionally organize webinars or small corporate events, Brevo covers the basics without the cost of a specialized platform. However, it's important to be realistic: if your business depends on selling tickets recurrently, managing audiences for multiple events, or if you're looking to scale your event operation, Brevo's limitations will become evident quickly. It has no native integration with ticketing platforms, its AI chatbot isn't trained for events, and its CRM isn't designed to natively track event attendance behavior.
- Your business is NOT events: you do general ecommerce, SaaS, professional services, etc.
- Very limited budget: you need an affordable plan from €9/month
- Only occasional events: you organize 1-2 events per year as a complementary activity
- You don't sell tickets regularly: just general communication without attendee management
- You already use Brevo's ecosystem and seek simplicity
- Small B2B/corporate events without ticketing integration needs or event metrics
Detailed Comparison by Categories
CRM and Audience Management
How each platform manages your contacts and event data
Marketing & Communication
Tools to effectively communicate with your audience
Integrations and Connectivity
Connections with ticketing platforms and other tools
Analytics and Reporting
Metrics and data to make informed decisions
Support and Resources
Assistance and help available for users
Ideal Use Cases for Nevent
Festival Promoters
Automatically sync ticket buyers from Fever, XCEED, or DICE. Segment by ticket type (VIP, Early Bird, General). Launch SMS campaigns for lineup updates and last-minute alerts. Measure which events generate the most recurring audience.
Nightclubs and Venues
Manage VIP lists and table reservations. Send SMS reminders before each event. Create automations to retain recurring customers with special offers. Integrate with your ticketing for digital check-in.
Multi-purpose Venues
Manage multiple event types (concerts, theater, corporate) in a single CRM. Segment audiences by music genre preferences or event type. Analyze which events sell out faster and optimize your calendar.
Frequently Asked Questions
Can I migrate from Brevo to Nevent easily?
Yes, the migration process is straightforward. You can export your contact database from Brevo (CSV) and import it directly into Nevent. The Nevent support team assists you during migration to ensure you don't lose historical data. We can also help you recreate your main automation workflows optimized for events. Most clients complete migration in less than 1 week.
Why is Nevent more expensive than Brevo?
Nevent has a higher price because it offers specialization that Brevo doesn't have: native integrations with ticketing platforms (Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager, etc.), AI Chatbot trained for events, pre-configured automation for the event industry, ticket sales-specific metrics, and specialized support. If you regularly organize events, Nevent's typical ROI (3-5x in ticket sales) amply justifies the price difference. Brevo is cheaper because it's a generic email marketing solution.
What does Nevent have that Brevo doesn't for events?
Nevent offers capabilities that Brevo simply doesn't have: (1) Native integrations with 15+ ticketing platforms that automatically sync buyers and attendance, (2) CRM with event-specific segmentation (by historical attendance, event type, ticket purchase behavior), (3) AI Chatbot trained to answer typical event questions 24/7 on WhatsApp/Instagram, (4) Pre-configured automation workflows for the industry (reminders, VIP upselling, post-event), (5) Analytics with event metrics (ROI per concert/festival, ticket sales tracking). These functionalities are impossible to replicate in Brevo because it's not designed for events.
Does Nevent also do transactional emails like Brevo?
Yes, Nevent includes transactional email (purchase confirmations, notifications, etc.) just like Brevo. However, the advantage is that Nevent's transactional emails are designed specifically for events: ticket confirmations, event reminders, access instructions, etc. Additionally, these transactional emails automatically integrate with the CRM and can trigger additional workflows (e.g., after purchasing general admission, offer VIP upgrade).
Does Brevo integrate with ticketing platforms?
Brevo does NOT have native integrations with ticketing platforms. You could try connecting some platforms using Zapier (separate paid service), but this has important limitations: (1) Zapier costs extra (from $20-30/month), (2) It doesn't sync in real-time, there are delays, (3) Attendance data doesn't update automatically, (4) It doesn't allow advanced segmentation by ticket type, attended event, etc. Nevent has bidirectional native integrations with Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager, and more that work in real-time at no additional cost.
Do both platforms comply with GDPR?
Yes, both Nevent and Brevo fully comply with GDPR (EU General Data Protection Regulation). Both are European companies: Nevent is based in Spain and Brevo (formerly Sendinblue) in France. Both have servers in the European Union, offer consent management, double opt-in, right to be forgotten, and all required legal guarantees. In this aspect, they are at the same level of legal compliance.
Can I use Brevo and Nevent together?
Technically yes, but it doesn't make much sense. If you use Nevent for your event business, it already includes all the email/SMS marketing functionalities that Brevo offers (and more event-specific ones). Paying for both platforms would mean duplicating costs and functionalities. The only exception would be if you have two completely separate businesses: one for events (use Nevent) and another general non-event business (use Brevo). In that specific case, it might make sense to use both for different projects.
How does WhatsApp Business compare between both platforms?
Nevent includes WhatsApp Business API natively with an AI Chatbot specifically trained for events. You can set up automatic responses for typical event questions (schedules, location, tickets) without writing code. Brevo has WhatsApp integration but it's more limited and doesn't include an AI chatbot trained for events. In Nevent, the chatbot works 24/7 on WhatsApp, Instagram DM, Telegram simultaneously from a single setup. For Spain, where WhatsApp is the preferred channel (60% of users), this difference is significant.
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Last updated: December 2025. Prices and features mentioned may have changed. Visit brevo.com for updated information about Brevo. Brevo (formerly Sendinblue) is a registered trademark of Sendinblue SAS. Nevent is not affiliated with, associated with, authorized by, endorsed by, or officially connected with Brevo or Sendinblue in any way. This comparison is offered for informational purposes only based on publicly available information.