Nevent vs HubSpot: Specialized vs General CRM
Quick Comparison
Why Choose Nevent if Your Business is Events?
Nevent is a CRM built specifically for the live events industry. While HubSpot is a powerful enterprise CRM platform for B2B companies, SaaS, and professional services, Nevent offers vertical specialization that HubSpot cannot match without costly customization. HubSpot is a "horizontal" CRM designed for complex B2B sales cycles with multiple touchpoints. Nevent is a "vertical" CRM optimized for the complete event lifecycle: ticket sales, attendee management, pre/during/post-event communication, and ROI analysis per event. The key difference: with Nevent you get event-specific functionalities from day 1 without needing consultants, customizations, or months of implementation. Native integrations with Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager work automatically. In HubSpot, you'd need third-party apps (Eventbrite), custom objects, personalized workflows, and probably a certified consultant (€1,500+ onboarding). Nevent includes specific tools that HubSpot doesn't have without customization: attendee check-in, VIP list management per event, segmentation by event attendance history, specific templates for early bird/lineup announcements/reminders, and AI Chatbot trained to answer typical event questions (schedules, location, lineup, ticket policies). For promoters, festivals, and venues that live from selling tickets, Nevent offers immediate time-to-value, lower complexity, and lower total cost of ownership than implementing and maintaining customized HubSpot for events.
- Vertical specialization: designed exclusively for events, not general B2B
- Immediate setup: operational in days, not weeks/months like HubSpot
- Native ticketing integrations (Fever, XCEED, DICE, etc.) without third-party apps
- No learning curve: simple event-focused interface, not complex platform
- Predictable cost: fixed price for complete functionality, not per user or additional modules
- AI Chatbot trained for events on WhatsApp/Instagram (HubSpot requires customization)
- Pre-built event templates and workflows ready to use
When to Choose HubSpot?
HubSpot is an excellent enterprise CRM platform with 38% global market share in marketing automation. It's the best choice in very specific scenarios where you need more than an event CRM. If your company operates in multiple verticals and events are ONLY ONE of many business lines (not your core business), HubSpot may make sense. For example: SaaS company that sells B2B software AND occasionally organizes customer conferences, or marketing agency managing various clients and some events. HubSpot is ideal if you need deep integration between marketing, sales, and customer service in a complex B2B ecosystem with multiple departments. If your events are primarily lead generation tools for long enterprise sales cycles (6-12 months), and you need sophisticated post-event nurturing in a complex sales pipeline, HubSpot offers that depth. It also makes sense if you're already invested in the HubSpot ecosystem (Marketing Hub, Sales Hub, Service Hub) with established workflows and trained team, and just want to add basic event capabilities without changing platforms. However, for promoters whose main business IS selling tickets regularly, HubSpot is like using an 18-wheeler truck to go to the supermarket: functional but excessively complex and costly for your actual needs.
- Multi-vertical company: events are ONE business line among many others (SaaS, services, etc.)
- Need complete B2B CRM: complex sales pipeline, lead scoring, multiple departments
- Already using HubSpot: established ecosystem with integrated Marketing/Sales/Service Hub
- Events as B2B lead gen: conferences to generate 6-12 month enterprise deals
- Enterprise budget: can afford €800-3,600/month + consultants + third-party apps
Detailed Comparison by Categories
Specialization and Focus
Event and Attendee Management
Marketing and Communication
Pricing and Complexity
Frequently Asked Questions
What is the key difference between Nevent and HubSpot?
The key difference is vertical vs horizontal specialization. Nevent is a CRM specialized exclusively for live events with native features for ticketing, attendees, and event management. HubSpot is a general enterprise B2B CRM focused on sales pipeline and general marketing automation. Nevent is plug-and-play for events; HubSpot requires significant customization to use it for events.
Can HubSpot manage events like Nevent?
HubSpot can manage events but requires extensive customization: you need third-party apps for ticketing (Eventbrite), create custom objects for attendees, configure workflows from scratch, and probably hire a certified consultant (€1,500+). Nevent includes all this natively from day 1 without customization.
Is HubSpot more expensive than Nevent?
It depends. HubSpot has a limited free plan, but for complete features you need Professional (€800+/month) or Enterprise (€3,600+/month). The price is per user, so for a 5-person team it would be €4,000+/month. Nevent is €90/month with complete event functionality, fixed price regardless of users. For events, Nevent is significantly more economical.
Can I use HubSpot free for events?
HubSpot has a free tier (up to 1M contacts) but very limited: 2,000 emails/month, basic features, no advanced workflows, no SMS, only 2 users. For professional events you'll need Professional minimum. HubSpot's free tier doesn't include the capabilities needed to effectively manage events with ticket sales.
Does HubSpot integrate with ticketing platforms?
HubSpot integrates with Eventbrite and Cvent through AppExchange apps (third-party), but doesn't have native integrations with Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager which are the main ones in Spain and Europe. Nevent has native integrations with all these platforms that automatically sync in real-time.
How long does it take to implement HubSpot vs Nevent for events?
Nevent is operational in 2-3 days: import contacts, connect ticketing integrations, and start. HubSpot for events requires 2-6 weeks: initial setup, configure custom objects for events/attendees, create workflows from scratch, integrate third-party apps, and train team on complex platform. If you hire consultant, add time and cost.
For whom is HubSpot better than Nevent?
HubSpot is better if: (1) You already use it and don't want to change platforms, (2) Your events are secondary to another main business (SaaS, services) and you need complete B2B CRM, (3) You have large enterprise team with budget for €800-3,600/month + consultants. Nevent is better if events are your core business and you sell tickets regularly.
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Last updated: December 2025. HubSpot pricing may have changed. Visit hubspot.com for updated information. HubSpot is a registered trademark of HubSpot, Inc. Nevent is not affiliated with HubSpot. Comparison based on public information.