How much did your last email actually sell
Open rate cannot tell a good campaign from a bad one. Three metrics that actually mean something, and two habits you can adopt without changing tools.
Generate personalized email templates with AI in 4 steps. Segment your audience by purchase history, attendance and behavior. Measure real ROI and increase ticket sales up to 3x with automated email marketing.
Our generator understands your event context and designs personalized templates for each objective in 4 steps, without requiring email marketing knowledge. The AI creates optimized content, design and structure for festivals, nightclubs, concerts and any type of event.
Send the right message to the right audience. Segment by purchase history, events attended, average spend, location, age, previous engagement and more. Unlimited combination of criteria. Real-time sync with ticketing and CRM data.
Personalize each email with CRM data. Insert name, past events, favorite artists, unique codes and personalized offers. Show different content based on preferences, purchase history and behavior. Increase conversion up to 3x with personalization.
Measure the exact ROI of your emails. Complete tracking from open to ticket purchase. Dashboard with opens, clicks, conversions and revenue generated per campaign. A/B testing of subjects, content and CTAs. Continuously optimize with real data.
Nevent is built specifically for events, not a generic platform adapted. The key difference is that our email marketing is natively integrated with event ticketing and CRM. This means you can segment by real ticket purchase data, events attended, average spend, favorite artists, etc. Mailchimp and Brevo don't have access to this data without complex integrations. Additionally, we include event-specific templates (early bird, on sale, sold out, lineup reveal) and you can attribute ticket sales directly to each email. Our pricing is also more competitive because you don't pay per contact, but per actual use.
Yes, completely. Nevent facilitates migration from any platform (Mailchimp, Brevo, MailerLite, HubSpot, etc.). You can import your contact lists via CSV with all their custom fields. We also maintain engagement history when possible (opens, clicks, unsubscribes). Our support team guides you through the entire migration process so you don't lose any data. Most clients complete migration in less than 1 week.
Nevent's email marketing is directly integrated with our CRM, which unifies all ticketing data. You can create ultra-specific segments like: "Fans who bought VIP at the last 2 festivals but haven't purchased for this event", or "Electronic music attendees in Barcelona with spend >€100". You combine purchase criteria (events attended, ticket type, spend), demographics (age, gender, location), engagement (emails opened, clicks) and behavior (pre-sale registrations, abandoned carts). Segments update in real-time automatically.
Yes, Nevent includes complete A/B testing. You can test subjects, email content, design, images and CTAs. You define what percentage of your audience receives each variant (e.g. 20% variant A, 20% variant B). After X hours, the system automatically analyzes which has better performance (opens, clicks or conversions) and sends that winning version to the remaining 60%. You can also do manual tests where you decide the winner. Results are saved to optimize future campaigns.
Nevent tracks the complete journey from email to ticket purchase. The dashboard shows: opens, clicks, click-to-open rate, conversions (tickets sold), revenue generated, and ROI per campaign. You can see which links generated most sales, which segments convert best, and compare performance between campaigns. We also show advanced metrics like average time to conversion, lifetime value of user acquired by email, and multi-touch attribution when a fan interacts with multiple channels.
Nevent manages all sending infrastructure to maximize deliverability. We include: automatic SPF, DKIM and DMARC configuration for your domain, sender reputation monitoring, bounce management, automatic suppression lists for users who unsubscribe, and progressive IP warming. We also offer dedicated IP for high-volume clients. Our average deliverability is 98%+. The support team helps with any deliverability issues.
Yes, completely. You can create automated workflows based on specific triggers: when someone buys a ticket (confirmation email + practical info + upsells), registers for pre-sale (nurturing series), abandons cart (recovery email), attends event (post-event follow-up), has birthday (special discount), etc. Sequences can include delays, conditions (if/then), and personalized by event or ticket type purchased. Once configured, they work automatically and you can see performance of each workflow step.
Open rate cannot tell a good campaign from a bad one. Three metrics that actually mean something, and two habits you can adopt without changing tools.
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Learn how Nevent can take your events to the next level
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