Push Marketing for events: SMS-level visibility at email cost

Yes, push notifications require a mobile app where the attendee has given permission to receive them. You have two options: use Nevent's Superapp (a white-label app with your branding that your attendees download) or integrate Nevent with your own existing app. If you don't have an app yet, Nevent's Superapp is the fastest way to start with push notifications without building anything.

Yes. If you already have your own app developed by you or a third party, Nevent integrates via SDK. The integration allows you to send push notifications from the Nevent dashboard to your app users without changing the rest of the experience. The SDK is compatible with iOS and Android and the technical integration is usually completed in a few days with help from our team.

Push notifications cost similar to email and far less than SMS. While SMS has a significant per-message cost, push notifications are sent at a fraction of that price. You pay for your Nevent plan for access to the platform, CRM and all channels, and the cost per push sent is minimal. It's the channel with the best visibility-to-cost ratio: 90% visibility at email pricing.

SMS has a 98% open rate and doesn't require the attendee to have an app. It's the most universal channel but also the most expensive per send. Push notifications have 90% visibility, cost like email, allow images and action buttons, and arrive directly on the phone screen with visual impact that SMS lacks. The choice depends on whether you have attendees with the app installed: if you do, push first because visibility is nearly the same at a much lower cost; if not, SMS. Many promoters use both channels in a complementary way.

Yes, this is one of the most powerful features of the channel. You can set up automatic pushes that trigger when an attendee arrives at the venue area, enters the venue, or is near a specific stage. This allows you to send hyper-relevant content at the exact moment: welcome on arrival, stage schedules on entry, or surprise performance alerts. Requires the attendee to have location enabled for the app.

There is no technical limit on sends. What there is a practical limit: if you send too many notifications, attendees will turn them off. The general industry rule is no more than 2-3 weekly pushes outside the event period, and 3-5 per day maximum during the event. Nevent helps you configure the right frequency and measure opt-out rates to detect if you're sending too much.

The Nevent dashboard shows in real time: delivery rate, open rate (users who tap the notification), conversions (actions completed from the push), revenue attributed to each campaign and opt-out rate. You can also compare performance between segments, between event phases and run A/B tests to optimize which messages work best with each type of attendee.