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Resources, guides, and strategies to take your events to the next level

Attendees spread across a festival field on a sunny day

Guías · Aug 28, 2026 · 8 min

The data you already have and are not using

Your data is scattered across ticketing, a spreadsheet and three forms. Having emails is not having a database, and the difference shows.

Night festival with the crowd lit by stage lights

Guías · Aug 14, 2026 · 9 min

Why your Meta CPA is not your real CPA

Meta counts the results it can see, and the sale happens in your ticketing platform. Your real cost per ticket, and why the algorithm works against you.

Crowd attending an open-air Spanish music festival

Analysis · Aug 3, 2026 · 7 min

65% of your attendees' questions arrive when your team is offline — here's the data

65.3% of attendee questions arrive outside working hours. Real data from Nevent's conversational model: 24/7 attendee support and audience profiling.

Event promoter evaluating the software tools in their tech stack

Guides · Aug 3, 2026 · 11 min

Event software for promoters: the complete 2026 guide

Which software categories an event promoter needs, how to choose each tool and what to ask in every demo. A practical 2026 guide backed by real data.

Event promoter comparing the real prices and costs of different event CRMs

Guides · Aug 3, 2026 · 10 min

How much does an event CRM cost in 2026: real prices and what they include

Real event CRM prices in 2026: ranges by solution type, what is billed separately and when investing makes sense. A no-nonsense guide for promoters.

Event promoter configuring an artificial intelligence agent to assist attendees

Guides · Aug 3, 2026 · 9 min

AI agents for event promoters: what they can do today (and what's hype)

AI agents for events already do useful things today. An honest guide for promoters: 5 real use cases, what is hype and how to start without a tech team.

Crowd at a Spanish music festival during a night show

Analysis · Aug 3, 2026 · 8 min

Email open rates in live events: the real numbers from festivals and nightclubs

Real email marketing benchmarks for live events: 33.9% open rate for festivals, 31.9% for clubs and conversion in 6.6 days. Data from 332 real campaigns.

Event promoter reviewing unified profiles in their attendee database

Guides · Aug 3, 2026 · 9 min

Event attendee database: how to build and activate it

Your event attendee database is worth more than your lineup. The 6 data capture sources, how to unify profiles and 3 segments to sell more at every edition.

Confetti falling over the crowd during a lit concert

Guías · Jul 31, 2026 · 8 min

How much did your last email actually sell

Open rate cannot tell a good campaign from a bad one. Three metrics that actually mean something, and two habits you can adopt without changing tools.

Concert crowd with hands raised in front of the stage

Guías · Jul 17, 2026 · 8 min

Stop advertising to strangers

You describe your audience by interests while a list of real buyers sits unused. Why custom audiences perform better for live events.

Stage lights pointing in different directions over a concert crowd

Guías · Jul 3, 2026 · 8 min

Which channel actually sells your tickets

Posters, street teams, radio and social compete for budget with no data behind it. Here is how to measure the channels that leave no trace today.

Large crowd gathered on the field of an open-air festival

Guías · Jun 19, 2026 · 8 min

Stop sending the same message to your whole list

Sending to everyone does not just hurt open rates: it burns your list and damages deliverability. Learn the single split that delivers 80% of the benefit.

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