The data you already have and are not using
Your data is scattered across ticketing, a spreadsheet and three forms. Having emails is not having a database, and the difference shows.
Shows CRM
CRM for shows: sell the next production to those who attended the previous one
Turn every performance into a cross-selling opportunity, manage national tours with geographic segmentation and build a loyal theatre audience.
You filled the theatre with one musical and for the next one you start from zero
You have thousands of emails from people who saw "Mamma Mia" and you lose them when you open another title. Migrate historicals by show, tag by genre (musical, comedy, drama, family) and launch the next opening only to the matching profile. Every production adds to your theatre base instead of starting over.
Your national tour sends the same email to Madrid and Seville
A Madrid resident receives "last week in Seville" when they can't even go. Apply geographic segmentation by city and tour date: each venue gets its own message and its own purchase window. A 400-seat venue and a 2,000-seat theatre don't get promoted the same way.
You sell season subscriptions but don't know which performances they used
A subscriber pays for 6 performances, attends 2 and doesn't renew. By cross-referencing the subscription with actual attendance (via ticketing or QR in venue), you detect early disengagement and reactivate before renewal cut-off. The gap between 60% and 80% renewal lives in that data.
Family show but you target everyone as adults
Families with kids value different things than a group of friends: early showtimes, stroller access, packs of 4, child discounts. Tag by family composition and adapt each promise. Same show, two campaigns: one for families, one for couples.
Everything you need
Complete platform for shows and theatre
Unified base by show and stage genre
Tag attendees by musical, comedy, drama or family and keep complete history per person.
Automatic cross-selling between productions
Activate the audience of one show for the next opening with live preference segments.
Geographic segmentation for tours
Each venue gets its own message and purchase window. Differentiate between who can attend and who cannot.
Integration with theatre ticketing and subscriptions
Connect your sales platform and manage season subscriptions with real attendance data.
Tag by audience composition
Families with kids, couples, groups: each profile gets what matters to them.
Occupancy analytics per performance
Capacity, revenue, sales channels and pace per session — in real time.
FAQ
Frequently asked questions
Does it work for one-off productions and national tours?
Yes. Nevent works equally for a long-running production in a single venue and for a 30-date tour across 15 cities. The difference is in how the calendar and segmentation are modeled: tours add a geographic dimension with venue-specific sales windows.
Does it integrate with theatre ticketing platforms?
We connect with the main theatre ticketing platforms in Spain and other markets (including those with public APIs and custom connections). Our tech team reviews your stack and proposes the connection path that avoids manual migrations.
Can it manage season subscriptions?
Yes. You can create subscriber segments, cross-reference with real performance attendance, detect early disengagement and launch specific campaigns for subscription renewals. You can also automate communications per subscription phase (welcome, reminders, surveys, renewal).
Does it work for children's theatre and family events?
Yes, with special considerations for minors. Nevent supports linked profiles (adult holder + minors) complying with GDPR and lets you segment by family composition to adapt each show's promise.
Can I automate cross-selling between shows?
Yes. When you open a new show, you launch the initial campaign to the segment that previously attended similar shows (same genre, same creative team, same time slot). The first two weeks of sales work better with qualified cross-selling than with cold ads.
Is it GDPR-compliant for mixed audiences (adults and minors)?
Yes. EU servers, DPA contract, granular consent per channel, linked profiles with specific protection for minor data, right to be forgotten and portability from the panel. External legal team audits every year.
Blog
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