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Resources, guides, and strategies to take your events to the next level

Event promoter reviewing attendee data across multiple screens

Guides · Mar 2, 2026 · 12 min

Unify your scattered attendee data

Your attendee data exists. It's in your ticketing platform, on your social media, at the door. The problem is that it's scattered. How to unify it to communicate better and sell more tickets.

Integration diagram between ticketing platform and CRM for event promoters

Tutorials · Mar 2, 2026 · 12 min

How to connect your ticketing platform to your CRM

Learn how to connect your ticketing platform — DICE, Eventim, XCEED or Eventbrite — to your CRM to unify attendee data and communicate relevantly. A technical guide for promoters.

Negrita stage at HOLIKA festival at night with the crowd under the lights

Estrategia · Feb 26, 2026 · 10 min

CRM + chatbot for events: automate relationships

Learn how combining CRM and chatbot creates a complete attendee management system: know your audience, automate support, and personalize every interaction without losing quality.

Daytime crowd at HOLIKA festival in front of the main stage

Guías · Feb 24, 2026 · 11 min

How to implement a festival chatbot

Practical guide to implement a festival chatbot. From identifying which queries to automate to measuring results. With step-by-step checklist and real examples for event promoters.

Event promoter analyzing ticket sales metrics on a dashboard

Guides · Feb 21, 2026 · 13 min

Event analytics: the data promoters should read

Learn which event analytics metrics really matter, how to interpret ticket sales and attendance data, and what decisions change when you stop managing events blind.

Virtual assistant answering attendee queries at a music festival

Guías · Feb 21, 2026 · 16 min

7 Best Event Chatbots in 2026: Compared for Promoters

Tested chatbots for ticketing, lead capture and attendee support at festivals and concerts. Pricing, integrations and use cases for promoters.

Guías · Feb 21, 2026 · 14 min

Event chatbot: what it is and how it works

Discover what an event chatbot is, how it automates attendee support at festivals and concerts, and why promoters use it for chatbot for event booking and fan engagement 24/7.

Comparativas · Feb 19, 2026 · 12 min

Best CRM for Events 2026: 5 Top Picks for Promoters

Best CRM for events in 2026: Nevent, HubSpot, Klaviyo, Salesforce & Mailchimp compared on real pricing and ticketing integrations for event promoters.

Event promoter reviewing attendee data showing CRM for events dashboard

Guías · Feb 17, 2026 · 14 min

What is an event CRM and why it matters

Discover what an event CRM is, how it works for festivals, concerts and venues, and why promoters who know their attendees sell faster. Includes multiple event management CRM use cases and ticketing integration.

Crowd at Festival Gigante at night with fireworks over the stage

Guías · Feb 6, 2026 · 15 min

How to Sell More Tickets in 2026: 12 Tactics That Work

12 tested tactics festival and concert promoters use to fill their next edition: pre-sale strategy, retargeting, lookalike audiences, and email sequences.

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