Nevent andGoogle Ads
Automatically sync Nevent audiences to Google Ads to activate Search, Display, YouTube and Performance Max campaigns with your real ticket buyers.
Live audiences in Google Ads — no manual CSVs
Stop exporting lists and uploading them to Customer Match every week. Nevent syncs your segments directly to Google Ads, keeping audiences always fresh with your real buyer and lead base.
Lookalikes from your best ticket buyers
Use Nevent's purchase and behavior data to build similar audiences in Google. Reach people who look like the fans who already buy tickets, and improve Search and Display ROI.
Attribute ticket sales to your campaigns
Nevent sends real conversions to Google Ads: tickets sold, value and purchase moment. Optimize by customer value, not by clicks or impressions, and stop paying for traffic that doesn't convert.
Retargeting with CRM data
Create retargeting audiences based on real fan behavior: cart abandoners, attendees of previous editions, subscribers who opened emails but didn't buy. Re-engage on Search, Display and YouTube.
Integration in 4 steps
Connect Google Ads with Nevent
Connect Google Ads
Link your Google Ads account with Nevent.
Sync audiences
Export Nevent segments to Customer Match and Display audiences.
Create lookalikes
Generate similar audiences based on your best ticket buyers.
Attribute conversions
Measure which keywords and campaigns sell tickets and optimize budget.
Join the thousands of events who love Nevent
Frequently Asked Questions
How do I integrate Google Ads with Nevent CRM?
Connect your Google Ads account from the Nevent integrations panel. Authorize access and audience + conversion sync is enabled automatically.
What syncs between Nevent and Google Ads?
Audience segments (via Customer Match), offline conversion events with ticket sales data, and Search, Display and YouTube campaign performance metrics.
Does it work with Performance Max?
Yes. You can feed Performance Max campaigns with Nevent audiences as audience signals and send offline conversions to improve automated bidding.
How much does the integration cost?
The server-side conversions API on one platform of your choice is included in Marketing Basic and Marketing Pro. Using it on several platforms at once (Meta, Google and TikTok) is a Marketing Pro tier benefit.
Is it privacy compliant?
Yes, it is GDPR compliant. Data is hashed before sending to Customer Match following Google's policies.
Grow your event here
Activate your audiences on Google Ads and stop paying for traffic that doesn't convert. Sell more tickets with the same budget.