Nevent andTikTok Ads
Activate real CRM audiences on TikTok. Reach the young audience that buys festival and club tickets, and attribute every sale to its campaign.
Live audiences on TikTok — no manual work
Nevent pushes your segments directly to TikTok Custom Audiences. No CSV exports, no email lists, no stale audiences. They stay alive as your fan base changes.
Lookalikes from your best ticket buyers
Use Nevent's data to build Lookalikes on TikTok based on who buys tickets, attends more events and spends more on bar or cashless. Reach users who look like the fans you already have.
Attribute ticket sales, not just the click
Nevent sends conversions to TikTok Events API with real ticket sales, value and purchase moment. Optimize bidding by customer value, stop measuring only views or clicks that don't reach the checkout.
Retargeting on the young audience that does buy
Build retargeting audiences with previous edition attendees, cart abandoners or leads who didn't convert. Re-engage on TikTok with Spark Ads where they already spend their time.
Integration in 4 steps
Connect TikTok Ads with Nevent
Connect TikTok
Link your TikTok Ads Manager account with Nevent.
Sync audiences
Export Nevent segments as Custom Audiences in TikTok.
Create lookalikes
Build Lookalikes from your best ticket buyers.
Attribute conversions
Send ticket sales to TikTok Events API and optimize by real value.
Join the thousands of events who love Nevent
Frequently Asked Questions
How do I integrate TikTok Ads with Nevent CRM?
From the Nevent integrations panel, connect your TikTok Ads Manager account. Audience and conversion sync is enabled automatically.
Why is TikTok Ads relevant for promoters?
TikTok concentrates a large share of the young audience that buys festival, concert and club tickets. Activating it with real CRM audiences and proper attribution is the difference between burning budget and selling tickets.
What syncs with TikTok?
Audience segments (hashed Custom Audiences), conversion events via TikTok Events API with ticket sales and value, and campaign performance metrics for Spark Ads and TopView.
How much does the integration cost?
The server-side conversions API on one platform of your choice is included in Marketing Basic and Marketing Pro. Using it on several platforms at once (Meta, Google and TikTok) is a Marketing Pro tier benefit.
Is it privacy compliant?
Yes. Personal data is hashed before being sent to TikTok Custom Audiences, and the integration is GDPR compliant.
Grow your event here
Reach the audience on TikTok that actually buys tickets — with real CRM data and attribution by sale, not by impression.